Barbieheimer : Magnetic Marketing Strategies

Barbie and Oppenheiemer are the most anticipated blockbusters this month, with a star-studded cast and amazing production houses behind. However, their expert marketing strategies and social media campaigns have created greater excitement and made it the most popular release in recent history. Here are a few key insights;

Keep Them On Your Toes

The Warner Bros. Studios released short teasers instead of full fledged trailers initially to keep everyone guessing about the theme and plot of Barbie. This kept the audience extremely curious and interested, and spawned a lot of chatter online, proving it to be an effective strategy!

On the other hand, Universal Studios Hollywood launched a countdown on youtube and twitter to spark interest on a global level. Once the countdown finished they kick-started long trailers showcasing the A-listers and the theme of the movie.

Key Takeaway

Slowly set the tone and generate curiosity before launching your product.

Promotional Strategy

The social media team of Barbie launched an AI Barbie selfie generator on almost all social media platforms, resulting in countless people submitting their selfies to get it Barbie-ed, but also producing a plethora of shareable memes.

Oppenheimer created its own website for people who were curious and wanted to know more about it. It shows the Manhattan Project countdown that is directly related to the plot of the movie. A different way of connecting the audience to the theme of plot before they can go see the movie, creating more hype and excitement!

Key Takeaway

Creating innovative ways to generate excitement before a product launch, and consistently following up on it, creates an everlasting impression.

Meme Theory

Barbie and Oppenheimer memes flooded the internet and resulted in free marketing for both the movies. The funny memes, tongue-in-cheek humor and teaming up on Barbie Vs Oppenheimer created buzz globally.

Key Takeaway

Don’t underestimate the power of good ol’ humor and memes can be an effective way in creating buzz about your product.

The Star Effect to Amplify Your Reach

The impact of celebrities, influencers and partnerships in marketing is crucial. The AI Barbie filter was used not only by general people, but also influencers and celebrities such as Dua Lipa that have a strong fan-base. Their hype was unreal, as their audience was young kids to adults that had strong nostalgic attachment to Barbie. They further partnered with multiple brands to make it the ultimate talk of the town. Cosmetics brands such as NYX and OPI nail polish partnered with Barbie to launch their collections. Aldo collabed and launched their accessories, whereas BEIS Travel created a pink luggage collection. Moreover, Airbnb initiated the ‘Dream House’ by Ken and Xbox introduced Barbie themed consoles with controllers and a Dreamhouse.

Oppenheimer opted for a different strategy, more relevant to its theme and vibe by having the cast, crew and other influential individuals to comment and engage with its fans. This was rare to see direct contact between the audience and the celebrities, which created a humble image of the cast and helped people emotionally connect to the upcoming movie.

Key Takeaway

Never underestimate the impact of influencers, celebrities and collaborations in promoting your product.

Marketing is the driving force for your brand or product and with clear marketing strategy, it can slowly deteriorate and wither away! Do you want to take your brand to the next level? Feel free to reach out and avail a consultation.