How hard they can hit the rock?

Advertisements can be of any kind. Quirky, sarcastic, intelligent, communicating or even boring. But if the message is delivered well, to your audience and competitors, it is a win win game.

In the history of advertising, the first ever written advertisement was found at the ruins of Thebes in Egypt. It was a papyrus written in 3000 BC by a slave owner who was looking for runaway slaves while running a textile business.Over centuries, advertisements were designed to communicate the ‘message’ to ‘messagemasses’.

In today’s day n age, the dynamics of advertisement has changed to rivalry, mockery and sensualism. Advertisements for example, the famous ‘Slice juice’ ad shows actresses like Katrina Kaif (from India) & Mahira khan (from Pakistan) in the most sensual poses and body movements with a mango. Internationally making fun of other brands without mentioning names is quite popular now. For example; Burger King’s ‘Burn That’ ad campaign from Brazil, hooked their consumers and attracted their non-consumers as well through this creative idea. Burning every burger advertisement digitally just by scanning it and getting a free wooper for it. The tech giant; Samsung is always seen mocking Apple iphone’s designs and features from over a decade. This has ignite a concept of roasting competitors subliminally.

With time, more advanced technologies will take over the advertising media. Dealing it with care and responsibility will help growing and sustaining a healthy and unharmed competition.